TURNING CORPORATE RESPONSIBILITY    
INTO COMPETITIVE ADVANTAGE.   
 

Nowack-Beer offers a range of professional services to help turn corporate responsibility into competitive advantage.

STRATEGY

Sustainability Performance Benchmarking
Evaluate and analyze corporate stewardship

Compare corporate sustainability performance to leading competitors and key customers

Establish a comprehensive, objective, base-line measurement of sustainability performance
Sustainability Roadmap
Formulate strategies to enhance sustainability performance

Provide content, structure and format guidance and editing of corporate Vision, Mission, Environmental, and Social Policy statements and programs

Enhance focus on the three hallmarks of sustainability: transparency, stakeholder engagement & innovation

Identify opportunities to improve marketing communication about sustainability programs


MARKETING

Sustainability Marketing Strategy
Formulate sustainability marketing strategy

Identify sustainability segment and niche market opportunities

Optimize sustainability brand positioning


Marketing Communications Program
Create/update sustainability aspects of marketing and marketing communication plans

Identify and sell benefits, not just features, of sustainability programs

Create advertising, press releases and other tailored vehicles

Focus communications on what stakeholders want to hear


CORPORATE SUPPORT

Advice and Counsel for Senior Management
Support development of management communications documents on sustainability issues

Provide real-time advice, insights and assistance to senior management in proactively addressing environmental and social responsibility issues to enhance reputation and financial sustainability  

Monitor and report on client-relevant. civil-society trends and developments


Stakeholder Reporting
Create standalone communication vehicles for external use (e.g., CSR reports)

Write and design various documents to communicate the company’s sustainability programs


Training
Assess sustainability training needs

Create and deliver sustainability training